Migrating an MVP to a Magento Marketplace
SugarTrends · Fashion & Lifestyle E-Commerce
Key Results
Zero data loss
Migration
Multi-vendor marketplace
Sellers
Unified checkout
Storefront
Developer → Lead
Growth
The Challenge
SugarTrends started as an MVP on a custom PHP shop. It worked — until they needed multi-seller marketplace features. The homegrown solution couldn't scale. Time to migrate to Magento without losing data or sellers.
My Approach
Live Migration
Moved products, customers, and order history from custom PHP to Magento's EAV model with zero data loss
Marketplace from Scratch
Custom Magento modules giving each merchant their own dashboard for products, orders, and reporting
Shared Storefront
Sellers get isolated catalogs, buyers get one seamless search and checkout experience
Tech Stack
| Platform | Magento 2, PHP |
| Migration | Custom PHP → EAV data mapping |
| Marketplace | Custom multi-vendor modules |
| Delivery | Cologne & Lisbon offices |
Impact
SugarTrends could now scale sellers without scaling the dev team. The marketplace became their key differentiator. My first major platform migration — it shaped how I approach every complex transition since.
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