Building an Automotive Magazine from Scratch
Escape on Wheels · Automotive Media
Key Results
Fully headless
Architecture
Interactive routes
Maps
R2 at scale
Media
9+ years
Duration
The Challenge
An automotive magazine for people who love road trips, car culture, and exploring new routes. I co-founded it, built it, and keep it running.
My Approach
Headless CMS
Strapi gives editors a clean interface while keeping the frontend completely decoupled
SSR Frontend
Nuxt.js for server-side rendering (SEO) with Vue components for interactive features
Interactive Maps
Editors tag articles with coordinates, readers explore routes and waypoints visually via Mapbox
Cost-Effective Media
Cloudflare R2 keeps costs flat even as the photo library grows into thousands of high-res shots
Tech Stack
| CMS | Strapi (headless) |
| Frontend | Nuxt.js, Vue.js |
| Maps | Mapbox GL JS |
| Media | Cloudflare R2 |
Impact
Building your own product forces different thinking. Every choice has long-term cost and maintenance implications — no client is paying for over-engineering. It reinforced my bias toward simple, composable architectures and keeps me sharp on modern frontend outside of e-commerce.
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